1. What parents see first
- Career Discover is shown as an independent module.
- Basic and Pro pricing is clear with scope differences.
- Primary CTA is Basic plan purchase for first-time users.
- Existing users can login and continue from dashboard.
2. 4-step conversion journey
- Parent starts Basic plan checkout.
- Parent logs in or registers parent + student profile.
- Parent questionnaire is completed first.
- Student intake is completed, then student starts test.
3. Parent questionnaire scope
- Academic goals, budget range, and timeline.
- Observed strengths and areas of concern.
- Expected support style from mentors and platform.
- Location and coaching constraints.
4. Student intake scope
- Interests, hobbies, dislikes, and motivation.
- Self-rated comfort by subject and learning mode.
- Fears, pressure points, and achievement signals.
- Readiness check before test starts.
5. Basic vs Pro positioning
- Basic: starter diagnosis and direction snapshot.
- Pro: deeper competency, roadmap, and action planning.
- Recommended to upgrade to Pro after Basic completion.
6. Parent questions to answer clearly
- How scores are calculated and validated.
- Which responses affected each key output metric.
- What confidence level the system has in recommendations.
- What additional assessment is needed before high-stakes decisions.